'What are we supposed to do? His estate tweeted out the news from Peanut's personal account: Author: Suzanne Nuyen (TEGNA) It turns out killing off the iconic 104-year-old nut had to do with the phenomenon of how people mourn the deaths of fictional characters, such as Iron Man, according to a creative leader behind the campaign. Inside the decision that's still rattling the movie industry to its core, Tucker Carlson claims vaccine campaign 'feels false, because it is', How the vaccine gets from the lab to your arm, McDonald's is putting cameras in dumpsters. Most stock quote data provided by BATS. SHARE. Of course, some brands have gone the death route for the Super Bowl and failed, the Wall Street Journal's CMO Today pointed out Thursday morning. Planters last week released a commercial in which Mr. Peanut meets a fiery death saving the lives of actors Wesley Snipes and Matt Walsh. Mr. Peanut's social channels have been renamed with "The Estate of Mr. Peanut" with a graphic of a crying monocle, and his Twitter account asked users to "pay respects" with the hashtag, #RIPeanut. They have their exits and their entrances, and one peanut in his time plays many parts: The legume, the snack food, the mascot, the gentleman, the soldier, the savior. All Rights Reserved. This week, snack brand Planters released a dramatic video showing the apparent death of its fictional mascot, Mr. Peanut. (CNN Business)Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Mr. Peanut is dead; long live Mr. Peanut. Since absolutely nothing makes sense, all of the cookies, snack foods and other residents of Sentient Brand Land mourned the peanut's passing on Twitter. Mr. Peanut is Dead at 104. Planters: Mr. Peanut Dies. Mike Pierantozzi, group creative director at Planters' agency, VaynerMedia, explained why it killed off the mascot. He was 104. Mr. Peanut, the monocle and top hat-wearing mascot of the Planters food brand, has unfortunately died at the age of 104. Morningstar: Copyright 2018 Morningstar, Inc. All Rights Reserved. "So we definitely considered that. He said it needs to hit the right note between humor and solemnity. OH, NUTS! Global Business and Financial News, Stock Quotes, and Market Data and Analysis. SHARE. Last week, the nutty brand had social media buzzing when it debuted a commercial depicting the demise of Mr. Peanut, sacrificing himself to … Planters made the announcement in a series of tweets and news releases Wednesday. All rights reserved. Planters has killed off the beloved branding device, or rather the anthropomorphic legume has “ sacrificed himself ” in a humanlike act of selflessness. Thanks to the news of Kobe Bryant dying, the brand has now … While the end of the commercial makes it clear that Peanut is definitively dead, it's not the last appearance he'll make on behalf of Planters. Snack company Planters is reportedly rethinking its plans to kill off its Mr. Peanut mascot in the wake of Kobe Bryant’s death. And a spot now known as the "robot suicide ad" from General Motors was later changed after sparking criticism, including from the American Foundation for Suicide Prevention. ': Rioter speaks to CNN reporter, Facebook blocks Trump through end of presidency, CNN speaks to Trump supporters about Trump's election lies, Google employee on unionizing: Google can't fire us all, AstraZeneca vaccine provides 'logistical convenience', Here's what the new stimulus package means for Americans, Covid relief bill extends aid to struggling Americans, 'Trolls' digital release was a first. Mr. Peanut, the fancy monocle-wearing mascot for Planters peanuts, has “died” at the age of 104 following a car crash involving actors Wesley Snipes and Matt Walsh, according to a … Nationwide's 2015 ad that showed a boy who had died and could never grow up weirded out viewers. By Maria Scinto / Jan. 23, 2020 12:04 pm EST / Updated: Jan. 24, 2020 12:27 pm EST. Mr. Peanut has passed away at the age of 104, Planters announced on Wednesday. This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. Updated 1511 GMT (2311 HKT) January 23, 2020. All the world's a stage, and all the peanuts merely players. Here’s a lesson one brand is learning this week: Basing a Super Bowl ad campaign around the idea of a pop-culture celebrity death is a risky idea. "It was in the language of something people already understood in the world of Twitter and in the world of Facebook. Planters last week released a commercial in which Mr. Peanut meets a fiery death saving the lives of actors Wesley Snipes and Matt Walsh. We encourage fans to tune in to Mr. Peanut's funeral during the third quarter of the Super Bowl to celebrate his life. In addition, in 2010, he was even given a voice… Robert Downey Jr. Mr. Peanut, who lived out the entirety of his years as the mascot of the Planters snack food company, has died. But Pierantozzi says this much is true: "There will be a funeral, and an opportunity for hundreds of millions of people who love Mr. Peanut to pay their respects," he said. This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC 2018 and/or its affiliates. TWEET. It’s unclear if the commercial was unintentionally leaked ahead of … The commercials showing the mascot's presumed death and funeral are still expected to … We're very happy with the response we're getting. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. ", "I think they made it really easy for people to get involved with the idea," he said. The fictional character and face of Planters has tragically died after giving up his life to save others. The bespectacled icon’s death was a viral sensation, with over six million views on YouTube. "Always classy, always crunchy, always cleaned up nicely. Mr. Peanut… Mike Pierantozzi, group creative director at Planters' agency VaynerMedia, said that put the agency in the position of needing to come up with something that would top last year. 2020 NBA Power Rankings: Assessing all 30 teams after free agency. Mr. Peanut is dead; long live Mr. Peanut. Mr. Peanut dies in Super Bowl ad so that Planters can sell more peanuts By Kimberly Pierceall, The Virginian-Pilot 1/22/2020. We feel like we nailed the tone.". Planters plans to celebrate Mr. Peanut's life during the Super Bowl by airing his funeral in a … Sounds like the perfect setup for a Super Bowl commercial! Pierantozzi said with such a serious subject, creatives have to toe a certain line and approach it with empathy. "Mr. Peanut" has "died," according to the Planters mascot's official Twitter account. The leguminous legend nobly gave his own life to save the lives of actor Wesley Snipes (Blade) and comedian Matt Walsh (The Hangover). We want to hear from you. https://twitter.com/budweiserusa/status/1220123265257086982?s=20. He was 104. Last year, Mr. Peanut was flying cars with Charlie Sheen and Alex Rodriguez in Planters’ Super Bowl ad.This year, he was murdered by some ad exec. A Division of NBCUniversal. He was known as the iconic Planters‘ mascot and the image you’d see on every Planters commercial. He was born in 1916 when a young schoolboy named Antonio Gentile submitted his design for a peanut mascot to a Planters contest. Reach for Planters! ", "We, too, would sacrifice it all for the nut,". The fictional character and face of Planters has tragically died after giving up his life to save others. Pierantozzi said with Mr. Peanut the shop wondered, "What would happen and how would the world react if he passed away?" Mr. Peanut's fiery end turns into social gold for Planters Kraft Heinz's decision to say goodbye to Mr. Peanut garnered media attention that far outweighed the cost of the spot. It said that ad … Here's why, The Rockefeller Foundation -- founded on oil money -- is dropping fossil fuels, appears to save actors Wesley Snipes and Matt Walsh. The snack company posted the ad of Mr. Peanut… Kraft Heinz's Planters on Tuesday released a cryptic tweet with a link to a video showing Mr. Peanut sacrificing himself to save actors Wesley Snipes and Matt Walsh by plunging to his death. Planters is encouraging people to pay their respects using the hashtag #RIPeanut, and to tune in to Mr. Peanut's funeral during the Super Bowl. Latest Stories. All times are ET. Another Super Bowl ad will air this year, and it features the demise of the classic Nutmobile as well as Mr. Peanut himself. Many people paid their respects to Mr. Peanut, who died at the age of 104, on Twitter. Last scene of all, that ends this strange eventful history. He said the idea surfaced last summer. Duration: 02:10 2020-01-23. The ad premise, and Mr. Peanut's death, leave a lot of questions. Mr. Peanut, the fancy monocle-wearing mascot for Planters peanuts, has “died” at the age of 104 following a car crash involving actors Wesley Snipes and Matt Walsh, according to a … We would like to show you a description here but the site won’t allow us. "It is with heavy hearts that we confirm that Mr. Peanut has died at … #RIPeanut pic.twitter.com/12PyWYJB7J. Super Bowl teasers are meant to generate some buzz for a brand's in-game spot, often starting a story or introducing a theme or characters to get consumers excited before the full commercial airs. Mr. Peanut "died" in a spot released by Planters ahead of the Big Game. We'll miss him! Planters released its first Super Bowl ad last week, in which its mascot Mr. Peanut dies. I think we looked at Twitter and how things sometimes find their way onto Twitter, and we kind of tapped into those things." ", https://twitter.com/MrPeanut/status/1220013408180895745?s=20. Planters has killed off the beloved branding device, or rather the anthropomorphic legume has “ sacrificed himself ” … A new ad shows the death of Mr. Peanut at the age of 104 and we really don't know why! The brand then sent out a press release confirming the death. But this one seemed to be especially successful. Mr. Peanut is dead. Mr. Peanut, the mascot of Planters, made his first appearance in 1916, and, for over a century, he and his famous monocle and top hat were a staple of the company's advertisements. The specifics of what will happen in Planters' actual Super Bowl spot aren't clear, and conspiracy theories on Twitter are abounding. Planters Mr. Peanut, the world’s most famous legume, is dead, according to his longtime employer, Planters. RIP, Mr. Peanut. Mr. Peanut has died at the age of 104; CEO of Hallmark Channel's parent company stepping down. Planters will hit the brakes on its Mr. Peanut death ad campaign following the tragic death of Los Angeles Lakers legend Kobe Bryant, according to AdAge.. What’s going on: Planters began a viral ad campaign last week that centered on Mr. Peanut — the star mascot of the Planters brand — dying in a car crash. A Super Bowl LIV commercial from Planters took over Twitter on Wednesday, after the account of the estate of polarizing food mascot Mr. Peanut announced his death at the age of 104. It’s a tough life for a famous nut. Sign up for free newsletters and get more CNBC delivered to your inbox. The Planters nut company replaced Mr. Peanut with an adorable Baby Nut, very much like a certain Baby Yoda, days after it killed off its 104-year-old mascot. But it did so with the brand undertaking a substantial risk. He was 104. Pierantozzi said other Kraft Heinz brands did know about the effort, but to his knowledge some of the other brands weighing in did so organically. SHARE. The iconic brand ambassador died heroically sacrificing himself to … This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. Why Planters killed off Mr. Peanut This week, snack brand Planters released a dramatic video showing the apparent death of its fictional mascot, Mr. Peanut. Mr. Peanut, who lived out the entirety of his years as the mascot of the Planters snack food company, has died. It may come as news to some of you that this ancient advertising icon was, in fact, still alive up until just a few days ago. The spot, done with VaynerMedia, will appear before Super Bowl kickoff during the pregame show. Data is a real-time snapshot *Data is delayed at least 15 minutes. Michael Loccisano/Getty Images. "It's with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old," Samantha Hess, Planters brand manager at Kraft Heinz, said in a statement. For a chance to win, follow Mr. Peanut's social media, now titled "The Estate of Mr. Peanut," on Friday. Got a confidential news tip? Planters has explained why it killed off Mr. Peanut—Here's why, With staples at all-time highs, technician gives his catch-up trade. Kobe Bryant death spurs Planters to pause promo of Mr. Peanut funeral ads. "He will be remembered as the legume who always brought people together for nutty adventures and a good time. One popular theory online is that we'll get a Baby Mr. Peanut, rising to replace the old guard that was killed off. The jaunty and jovial pitchman … VaynerMedia also handled Planters' Super Bowl spot last year. “It … … On Wednesday, Planters announced that their 104-year-old “spokesnut” Mr. Peanut will no longer represent the brand following the mascot’s sudden passing. Mr. Peanut, the mascot of the Planters Peanut Co., is dead. It is with heavy hearts that we confirm that Mr. Peanut has died at 104. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. On Wednesday, the brand shared the video, which as of Thursday morning had nearly 1.5 million views on YouTube. He said there's been positive feedback and an "outpouring of emotion" from onlookers. "In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most,", And lest you think Planters would turn their mascot into a wad of chunky peanut butter for no reason, the company confirmed his death has something to do with a commercial that will run during the, How grim! Then, during the third quarter of the game, the brand promises to "broadcast Mr. Peanut's funeral, so the world can mourn the loss of the beloved legume together.". The sentient legume's demise is part of a Super Bowl ad campaign, according to … Now, a new pre-Super Bowl ad has killed off one of the world’s most beloved characters. Mr. Peanut… We're devastated to confirm that Mr. Peanut is gone. 2020 Big Game Ads. Walsh suddenly … Part of the buzz, Pierantozzi said, stems from the fact that Planters has built up Mr. Peanut so much, along with his "Nutmobile. Mr. Peanut, the iconic face of Planters peanuts, died suddenly on Wednesday morning. Planters will kill its century-old Mascot Mr. Peanut in a 30-second commercial running during Super Bowl LIV. He was 104. The iconic brand ambassador died … Other brands, including Skippy peanut butter, Budweiser, Syfy, Shake Shack and more, did just that. Mr. Peanut, the mascot of Planters, made his first appearance in 1916, and, for over a century, he and his famous monocle and top hat were a staple of the company's advertisements. "I think it was written beautifully and struck the right tone," Pierantozzi said. EMAIL. He was 104. January 31, 2020, 1:50 PM. sans teeth, sans eyes, sans taste, sans everything. "You have to strike the perfect tone on this, or you really could end up with a problem," he said. "Thinking of a snack? Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. He died doing what he did best -- having people's backs when they needed him most. It is with heavy hearts that we confirm that Mr. Peanut has died at 104. (CNN Business) Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Doritos, which released its teaser last week with a spoken-word rendition of "Old Town Road," has racked up nearly 4 million views on YouTube, while a teaser for Cheetos' spot with MC Hammer from last week has nearly 3 million. Kobe Bryant death spurs Planters to pause promo of Mr. Peanut funeral ads. Our big gloved hand will slip right out of your desperate grasp!". Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Does Mr. Peanut have a rich, haunted backstory that would lead him to such a decision? NBC Sports Boston. "When Iron Man died, we saw an incredible reaction on Twitter and on social media. Mr. Peanut dies at 104 in heroic Super Bowl 2020 advertisement In terms of the parsing out of information and the phony "leak" of the Super Bowl ad that transpired on Tuesday, Pierantozzi said, "We're trying to keep this as close to reality as possible. The monocle-wearing mascot of the snack food company Planters was announced deceased by the official Mr. Peanut Twitter account on … Planters killed Mr. Peanut in a fiery crash on Wednesday, January 22. By comparison, Hyundai's teaser on YouTube had about 73,000 views and Olay's had nearly 17,000 Thursday afternoon. The accident footage will air during the Super Bowl pregame show, and during the third quarter of the big game itself, Planters will spare 30 seconds to memorialize Mr. Peanut with a funeral/commercial. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. The video shows Mr. Peanut, Wesley Snipes, and Matt Walsh traveling on a windy road, eating Planters Peanuts and singing merrily. The brand says Mr. Peanut's funeral will be the subject of its Super Bowl spot. The commercials showing the mascot's presumed death and funeral are still expected to run during the Super Bowl. Mr. Peanut, Planters icon, dies in tragic accident. The Planters’ mascot died a noble death: Sacrificing himself so that actors Matt Walsh and Wesley Snipes could live on. He said the agency was looking to see how Planters could really line up with culture in a way that would explode. 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