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As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. You can use variations of this, but the most important thing you can do is to be authentic. Send out a simple four by six postcard. How do you write a client letter to your sphere of influence and past clients? If they are not receiving them, they are not actually in your sphere of influence. Checking in with them to make sure theyre okay is a very normal thing. ), And lets face it. If you show up on social media consistently, simply being there and being open is enough. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. Excellent blog and I'm going to share it with some new agents in my office! Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. And in this case, that brand is you. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. Share your reason for becoming a Realtor. For example; Friend, Family, Acquaintance, etc. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. This field is for validation purposes and should be left unchanged. Real Estate Agent Sample Marketing Letter Nsw Recognizing the mannerism ways to acquire this books Real Estate Agent Sample . I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Welcome to our Marketing Mastermind series for real estate agents. As a real estate professional, you have a lot of connections and vendors you know and trust. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. Reach out to some of your past clients from the last two or three years, depending on how much business you do. Be sure your real estate letters dont sound like a form letter that just goes out. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. A few days ago I followed a search link and saw some advice that I thought was terrible. Thanks. Howd you get into it? I just want to check in with you and see how youre doing.. 4. WOW. Its one of the oldest digital tools that Realtors have had at their fingertips. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . Today Im going to tell you, no. Next, you can run those emails through a scrubbing service. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. Now that you know you DO have a sphere of influence, lets take a look at whos in it. When making your choice, youll want to consider the market you are in and the level of training you desire. Jennifer - I really needed to read this!! Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 I just can't do YAY ME! In real estate, or any business for that matter, you cant deny the power of the referral. It could literally lose you millions. As the leads and referrals start coming in, its important to keep track of each and every one. Here are a few authentic scripts for. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. It is also important for you to diversify your outlets. Dont do that. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. And remember, you are NOT selling. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. and they're yours for free. It is so easy to get caught up in the bright and shiny and different methods of lead generation. are great for staying top-of-mind. Check out our tips for advertising on LinkedIn! (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Here's a real estate business letter template that you can download and use. coaching programs is right for you? All it means is the people who know and like you. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. Yours was the best ! make an informed decision when buying or selling a house. And when he does, it feels like a natural segue, not an awkward script. ActiveRain, Inc. takes no responsibility for the content in these profiles, He even asks for permission to follow up (Cool if I follow back up in a week?). We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. That way, you stay in the loop on what is happening in the local area. Its expected in business. Here is how to create an audience. Save my name, email, and website in this browser for the next time I comment. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. It posts your ad and provides a messenger link for the recipients so they can message you directly. Check out this great listen on Audible.com. Your newsletter list is also a great place to find referrals. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. And thats an uncomfortable idea for many of us. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. It will cost anywhere from forty to fifty cents per postcard depending upon volume. Well done ! Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. emails to my SOI.. just can't do it. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. Offer something of value. It's good to hear how to get it done right. Likely, you are already using Listing E-Alerts. Then, see if they will need assistance finding a spot that has more room. Try to do this for each and every person on your list. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). If you would like to submit a question just visit. When it comes down to it, an SOI is just a group of people you know personally. I am the worst at self-promoting. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Looking forward to catching up with you soon!. I would love the opportunity to work with you. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Please let me know if I can help you with anything in the future. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. You can do this by adding value coming from contribution and giving them something they want. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. There are helpful tools you can use to expand your social media influence. But if you do it right? You dont have to be a suited-and-booted business exec to have a great network. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. Check out our full list of Twitter dos and donts for real estate! Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. So thank you, thank you, THANK YOU!!! . And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. But, I thought, no better time than right now. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! And who doesnt love a bottle of wine or box of chocolates? This may also help you earn more business. So, youve sent out an email newsletter. When they got the postcard, they called me. Part of that, Im sure, is the isolation that many are experiencing. Good iedea on using and award and sharing it with your soi. Here's a letter recently sent out by one of my faithful readers. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. Their new listing or recent sale?